Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Honda CR-Z Hybrid – the promo video

Honda has released a promo video (below) for the Honda CR-Z Last month we got the specs and prices for the UK Honda CR-Z Hybrid, Honda’s modern hybrid take on the CR-X – they want us to believe. So having given us the buy price – it starts at £17k – and the specification – the basic gets Climate ,  CD player, heated door mirrors, rear dimming mirror, electric windows, daytime running lights and Shift Indicator Light (SIL) – it’s now time to get the marketing underway. Despite feeling that Honda are barking up the wrong tree by trying to make an underpowered hybrid powertrain seem an appealingly sporty prospect, we have to admire their wish to do so.

Reventon v Tornado

By Ben Whitworth Motor Industry 28 November 2007 17:08 Lamborghini’s mean-looking €1 million Reventón may look like a stealth fighter without the wings, but a couple of Raging Bull test drivers decided to take on the real thing over the weekend. They raced a Tornado fighter bomber, one of the world's most sophisticated and capable interdiction and attack aircraft. Lined up on the 1.8 mile-long runway at Ghedi military base near Brescia in Italy, the 650bhp mid-engined supercar looked a little short of muscle compared to the two-seater Tornado.